Unbiased.co.uk's IFA Online Marketing Roundtable
Watch video footage of Unbiased.co.uk's (www.unbiased.co.uk) roundtable discussion on how IFAs can use online marketing to improve their business. As IFAs face increasing financial pressures in the current market, view this video for information on how IFAs can use online marketing to channel particular types of business, promote their website to appeal to new and existing clients and use social networking to promote their business. The roundtable also covers the importance of online measurement and how the RDR will affect the way IFAs present themselves to consumers online. The debate was chaired by Paul McMillan, editor of Money Marketing, and the panelists were Karen Barrett, Unbiased.co.uk Kim North, Technology & Technical Susan Barclay, Scottish Provident Keith Evins, JP Morgan Asset Management Dennis Hall, Yellowtail Financial Planning Philip Calvert, IFA Life Jo Griffiths, i-level
Video Rating: 4 / 5
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Very interesting and useful information,
IFAs should worry less about online marketing and try and educate themselves more on investments. Look at any typical IFA portfolio and it does nothing better than track a benchmark and they're all populated with the same crap. Relative outperformance doesn't wash when the market was down around 25% in 2008